Petrichor needed more than a basic online shop.
The goal was to create a fashion-focused eCommerce experience capable of presenting luxury apparel, wedding wear, seasonal collections and jewelry while still giving the business a practical system for managing products, inventory, customers and orders.
TechBoard developed the store on WordPress and WooCommerce, combining visual merchandising with the functionality required for a growing online fashion business.
BEHIND THE BUILD
Collection-led commerce
Rather than making the Shop page the entire customer experience, Petrichor uses collections and merchandising sections to help visitors discover products in a way that feels more appropriate for fashion retail.
WooCommerce as the operational layer
WooCommerce provides the underlying catalogue, product, customer and order-management system while the frontend focuses on the visual presentation of the brand.
Products with real options
Fashion products often require sizes and optional components rather than a single fixed configuration. The WooCommerce product structure was set up to support those requirements.
Preparing for online payments
The development work also included the business information and policy foundation required as Petrichor moved toward production payment processing.