Displaying Amazon reviews on your WordPress website is one of the most effective ways to build trust, social proof, and conversions—especially for affiliate sites, niche blogs, comparison websites, and eCommerce stores.
In this detailed guide, you’ll learn how to add Amazon reviews for multiple products on WordPress, the best methods, tools, plugins, legal considerations, SEO impact, and performance tips—all explained step by step.
Why Add Amazon Reviews to WordPress?
Amazon reviews are powerful because they are:
- ⭐ Written by verified buyers
- 🔍 Trusted by users worldwide
- 📈 Proven to increase conversion rates
- 🧠 Helpful for purchase decisions
Benefits for WordPress Sites
- Improves user trust & credibility
- Increases affiliate sales
- Enhances on-page SEO with structured content
- Reduces bounce rate with engaging content
- Supports comparison & review pages
Important Amazon Policy & Legal Notes (READ FIRST)
Before adding Amazon reviews, you must follow Amazon’s rules:
✅ Allowed
- Displaying reviews via Amazon API
- Showing review excerpts (not full copied text)
- Using approved plugins
- Linking back to Amazon product pages
❌ Not Allowed
- Copy-pasting full reviews manually
- Editing or modifying review content
- Displaying fake or self-written reviews
- Caching reviews longer than allowed (API rules)
⚠️ Violation can get your Amazon Associates account banned.
Method 1: Using Amazon Product Advertising API (Best & Compliant)
This is the most reliable and policy-safe method for adding reviews for multiple products.
What You Need
- Amazon Associates account
- Amazon Product Advertising API access
- A WordPress plugin that supports Amazon API
🔧 How It Works
The Amazon Product Advertising API lets you legally pull:
- Star ratings
- Review counts
- Product info
- Pricing & availability
This data is fetched directly from Amazon, ensuring compliance with Amazon Associates policies.
You connect the API through a plugin like:
- AAWP (Amazon Affiliate WordPress Plugin)
- Amalinks Pro
- WooZone (if using WooCommerce)
These plugins query Amazon’s API and display live reviews or ratings on your site.
👍 What Users Say
✔ “This is the most accurate and compliant way to show real Amazon reviews.”
✔ “Once set up, it auto-updates ratings and product info.”
✔ “Great for multiple products and comparisons.”
Many users praise this method for reliability and data freshness.
👎 Common Complaints
❌ Setup is more complex (you need Amazon API keys)
❌ API rate limits can restrict how many products you can fetch
❌ Requires a verified Amazon Associates account
✅ Pros & Cons
| Pros | Cons |
|---|---|
| Legally compliant | More technical to set up |
| Auto updates reviews | Amazon API limits |
| Great for multiple products | Plugins are often paid |
| SEO-friendly when combined with schema | Some plugins have learning curve |
Best Plugins Using Amazon API
1️⃣ AAWP (Amazon Affiliate WordPress Plugin)
Best overall for multiple products
✅ Features:
- Auto-fetch reviews via API
- Star ratings & review count
- Comparison tables
- Product grids
- Schema markup
- Caching & performance optimized
💰 Price: Paid (worth it for serious sites)
Best for: Affiliate blogs, niche sites, comparison pages
2️⃣ WooZone (WooCommerce Amazon Affiliate)
Best if you run WooCommerce
✅ Features:
- Import Amazon products
- Sync reviews automatically
- Multiple product support
- Price & review updates
- Auto-affiliate links
Best for: Amazon-style WooCommerce stores
3️⃣ Amalinks Pro
Clean design + compliance-friendly
✅ Features:
- Review boxes
- Star ratings
- Multiple product blocks
- API-based data
- Gutenberg & Elementor support
How to Add Reviews for Multiple Products (API Method)
- Install AAWP / WooZone / Amalinks
- Connect Amazon API credentials
- Create a review or comparison page
- Insert:
- Multiple product boxes
- Star ratings
- Review count
- Automatically pull:
- Latest reviews
- Updated ratings
- Product data
Method 2: Using Amazon Review Widgets (Official & Safe)
🔧 How It Works
Amazon offers official widgets through the Associates dashboard:
- Product Carousel
- Recommended Items
- Star Ratings
- Custom HTML widgets
You simply embed the widget code into WordPress via:
- Gutenberg custom HTML block
- Elementor HTML widget
- Sidebar widget
This displays Amazon content without calling the API.
👍 What Users Say
✔ “Easy to use — copy/paste and it works immediately.”
✔ “No plugin or API needed.”
✔ “Official widgets so no compliance issues.”
Many users like this method for being simple and quick for landing pages or product pages.
👎 Common Complaints
❌ Limited customization
❌ Harder to style to match website design
❌ Not ideal for comparison pages
❌ Load speed can be slower due to external scripts
✅ Pros & Cons
| Pros | Cons |
|---|---|
| Easiest setup | Poor customization |
| Amazon compliant | Harder to manage multiple products |
| No plugin needed | Slower load time |
| Great for simple displays | Not SEO-optimized |
Method 3: Using Third-Party Review Aggregation Plugins
Plugins like:
- WP Review Pro
- Schema Pro (review snippets)
- Rich Reviews
These tools allow you to display star rating widgets and review boxes — but not actual Amazon content unless manually added.
Instead, they show aggregated rating data or manual review snippets.
👍 What Users Say
✔ “Great for rating boxes and schema markup.”
✔ “Looks professional and SEO-friendly.”
✔ “Matches site design better than Amazon widgets.”
This method is popular on review blog posts where authors summarize reviews.
👎 Common Complaints
❌ Not actual Amazon reviews — just star data or summaries
❌ Requires manual review summaries or manual import
❌ May confuse users expecting real Amazon content
✅ Pros & Cons
| Pros | Cons |
|---|---|
| Highly customizable | Not real Amazon reviews |
| Great for SEO schema | Manual work |
| Ideal for comparison articles | Can mislead if not clear |
| Works with Gutenberg/Elementor | Not auto-syncing |
Method 4: Manual Review Summaries (SEO-Safe Alternative)
This approach involves writing your own summarized content based on Amazon reviews, often combined with star ratings or quotes.
Example structure:
- ⭐ Overall star rating (pulled via API or widget)
- 💬 “Many users praise battery life…”
- ❗ “Some users mentioned slow shipping…”
This is 100% compliant because:
- You’re not copying full review text
- You’re adding value with your interpretation
👍 What Users Say
✔ “This looks more natural and human-written.”
✔ “Better for SEO and unique content.”
✔ “Helps build trust without copyright issues.”
Many professional bloggers prefer this because it adds real value.
👎 Common Complaints
❌ More time consuming
❌ Requires writing and interpretation skills
❌ Ratings still need to be accurate
✅ Pros & Cons
| Pros | Cons |
|---|---|
| 100% policy safe | Time intensive |
| Great for SEO | Manual effort |
| Custom & unique | Not fully automated |
| Best for long-form content | No auto updates |
mary:
- “Users praise battery life”
- “Most complaints mention shipping delays”
This approach:
- Is 100% legal
- Improves SEO
- Avoids copyright issues
Best Practice
Combine:
- ⭐ API star ratings
- ✍️ Human-written review summaries
- 📊 Comparison tables
🆚 Comparison: Which Method Is Best?
| Method | Real Amazon Reviews | Easy Setup | SEO Friendly | Customization | Best Use Case |
|---|---|---|---|---|---|
| API Plugins (AAWP/Amalinks) | ✔️ Yes | ⏱️ Medium | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Affiliate / Comparison sites |
| Amazon Widgets | ✔️ Yes | ⚡ Very Easy | ⭐⭐ | ⭐ | Simple product pages |
| Review Aggregation Plugins | ❌ (manual) | ⏱️ Medium | ⭐⭐⭐⭐ | ⭐⭐⭐ | Ratings & schema |
| Manual Summaries | ❌ (manual) | 🕒 Hard | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Long-form review pages |
How to Display Amazon Reviews for Multiple Products (Layouts)
🔹 Comparison Tables
Best for:
- “Best laptops under $1000”
- “Top hosting services”
🔹 Product Grids
Best for:
- Category pages
- Deals pages
🔹 Individual Review Boxes
Best for:
- Blog reviews
- Single-product posts
SEO Best Practices for Amazon Reviews on WordPress
🔍 On-Page SEO
- Use keywords like:
- add amazon reviews to wordpress
- amazon product reviews wordpress
- amazon reviews multiple products
- Add FAQ schema
- Use H2/H3 properly
⚡ Performance Optimization
- Enable plugin caching
- Lazy load product images
- Avoid iframe-heavy widgets
- Use CDN (Cloudflare)
⭐ Rich Snippets
- Enable Review Schema
- Display star ratings in SERPs
- Increase CTR
Common Mistakes to Avoid
❌ Copying full Amazon reviews
❌ Using screenshots of reviews
❌ Overloading pages with widgets
❌ Ignoring Amazon compliance rules
❌ Not optimizing for speed
Best Use Cases by Website Type
| Website Type | Best Method |
|---|---|
| Affiliate Blog | AAWP + API |
| WooCommerce Store | WooZone |
| Tech Review Blog | API + Manual summaries |
| Niche Authority Site | Comparison tables |
| Beginner Blog | Amazon widgets |
How TechBoard Can Help 🚀
At TechBoard, we help businesses and bloggers:
- 🔧 Integrate Amazon API correctly
- ⭐ Display Amazon reviews for multiple products
- 📊 Build comparison tables & review layouts
- ⚡ Optimize speed & Core Web Vitals
- 🔍 Implement SEO & schema markup
- 🔐 Ensure Amazon policy compliance
👉 Need Amazon review integration done professionally?
We handle everything—from plugin setup to performance optimization.
Final Thoughts
Adding Amazon reviews to WordPress for multiple products is powerful—but only when done legally, efficiently, and SEO-friendly. The best approach is combining:
✔ Amazon API
✔ Structured layouts
✔ Manual summaries
✔ SEO optimization
This ensures trust, rankings, and long-term affiliate success.
